The President of Mexico, Felipe Caldern, recently announced that he is aiming to make Mexico one of the worlds five top tourist destinations. Since the announcement, government officials have started to implement a plan which will attract more travellers to holidays in Mexico in the Campeche region in the southeast.
President Caldern recently signed a National Tourism Agreement which outlines a 10-point strategy for making his countrys target a reality and encourage more global travellers to book Mexico holidays.
The new comprehensive plan will involve upgrading infrastructure and improving commercial buildings to attract more investment to the area of Campeche, a UNESCO World Heritage city situated on the Yucatan Peninsula.
Workmen have been working hard since November 2010, improving and upgrading the sidewalks in the city centre to create a pedestrian-friendly area for residents and tourists taking Mexico holidays.
To encourage more foreign tourists to visit the Campeche region, public monuments have had multi-language signs installed; life-size bronze statues of fishermen and show-shining men have been installed in public places; and many museum exhibits have opened in de-commissioned churches and the areas park on a semi-permanent basis.
Campeche has traditionally been the Yucatan Peninsulas least visited state with millions of holidaymakers instead choosing the neighbouring states of Quintana Roo, a popular beach destination for Cancun holidays with a number of luxury Cancun hotels and resorts; and Yucatan, home to the popular ex-pat area of Merida.
Government officials are hoping that during holidays in Cancun, travellers will extend their visit to other areas in Mexico by heading to the neighbouring state of Campeche where they can visit beautiful landscapes including mangroves, pristine beaches, and historic Mayan archaeological sites.
The Campeche city centre features a range of 16th, 17th, 18th and 19th century architecture, historic forts and ports, and several choices for accommodation, from backpackers to luxury hacienda-style hotels.